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Why marketers need to adapt to fading brand loyalty | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Susan Krashinsky - MARKETING REPORTER

According to a new report from Veritas Communications and Northstar, brand loyalty in Canada is slipping fast. Roughly three-quarters of people they surveyed said they had switched away from a “preferred” brand in the past year. And nearly 7 in 10 plan to do so in the coming year.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/brand-loyalty-the-battle-to-make-products-meaningful/article19007892/
 

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